In describing Life Art’s objectives, the artistic director had once used the phrase, “Discover your inner twinkle.” I thought this phrase particularly fitting for headshots, which aim to reveal their subjects’ personalities, so I decided to incorporate it into the postcard that would advertise the company’s headshot services. The postcard needed to showcase the quality and style of Life Art’s headshot photography, mention a discount for students and groups, and include the company logo and website URL. Here are a couple of my initial postcard designs:

The director came back saying he loved the “inner twinkle” line but thought that the natural, outdoor shots called for softer colors and lines in the layout. I incorporated his feedback into the next version:

This design had a more freeform, relaxed layout and played up the colors in the headshots but didn’t tie in as well with the logo’s colors. Something about it just wasn’t twinkling, and so I went back to the drawing pad and eventually came up with this next design, which the director absolutely loved and chose as the final version:

The color palette worked with both the photos and the logo, and the star trails pulled everything together with a very emphatic twinkle.

In designing the Falling Anvil postcard, I featured the anvil logo on the front with no accompanying text. Seeing the logo on a bright yellow, unusually shaped and oriented postcard intrigues people to flip it over for more information. On the back, they discover the ensemble’s name and tag line, as well as the website URL and member names running around the border. Enough space has been left under the tag line to accommodate a standard size label with time-sensitive information such as specific show dates and venues. The postcard’s 5″x5″ dimensions also make it ideal for use as a promotional drink coaster.