CathySimpson.net Website

Actor and improvisor Cathy Simpson wanted a website that would attract the interest of casting directors, open doors to auditions, and connect her directly with potential employers. I met with her in person to talk about the purpose, content, and style she wanted for her website, and here are some of the words and phrases that came up during our conversation:

strong
professional
warm
natural
minimalist
muted
minimal text
no pink
no black background

Based on these notes, I came up with several potential color themes for the site. From the swatches I sent her, Cathy selected a naturalistic palette of greens and browns that really made her headshot pop on the finished site.

I decided to employ a clean, minimalist layout that would let the site’s content stand out. To facilitate the site’s goal of connecting her with people interested in hiring her, Cathy’s contact information appears above the fold on all pages, and there is a “Contact Cathy” form that enables people to send her a note directly.