FoodFeed: personalized web service

FoodFeed is a website that not only enables people to explore information about ingredients, recipes, kitchen tools and cooking techniques, it makes it easy to discover new food sites and recipes based on sites they already trust.

Anyone can use FoodFeed's food encyclopedia to look up reference information or browse through its community-recommended collection of food sites and recipes.

FoodFeed members enjoy the convenience of a personalized home page that aggregates and searches recipes exclusively from food sites they trust. Members can also specify and save their own filters, so that FoodFeed's search results and personalized recommendations reflect their tastes, food allergies, and dietary preferences.

My individual contributions to this project included conducting directed storytelling interviews and competitive analysis, persona and scenario development, visual research, website content collection, and HTML prototyping.