Improvisation ensemble Falling Anvil wanted a memorable, instantly recognizable logo that reflected their fun, fearless, family-friendly style of comedy. In my initial brainstorming, I associated the group's name with the wily coyote and roadrunner cartoons. Fortunately for us, real cliff-hugging roads have caution signs to warn us about falling rocks or rockslides. These signs are designed to call attention to themselves from a distance with their bright coloring and convey a single message with centrally aligned text or a symbol. I adapted the road caution sign concept to create a logo that is both familiar in form yet distinctive in context. Additionally, the two-color design makes for affordable printing on a variety of media, including business cards, postcards, and t-shirts.
In designing the Falling Anvil postcard, I featured the anvil logo on the front with no accompanying text. Seeing the logo on a bright yellow, unusually shaped and oriented postcard intrigues people to flip it over for more information. On the back, they discover the ensemble's name and tag line, as well as the website URL and member names running around the border. Enough space has been left under the tag line to accommodate a standard size label with time-sensitive information such as specific show dates and venues. The postcard's 5"x5" dimensions also make it ideal for use as a promotional drink coaster.